Auren · Article-Level News Analysis

Media Framing

Media framing is the process by which communicators (journalists, editors, producers) select which aspects of events or issues to emphasise, how to describe them, and what context to provide. Framing shapes the interpretive framework through which audiences understand news events, even when the underlying facts are the same. All journalism is framed; there is no view from nowhere. The question is whether framing is appropriate, transparent, and balanced for the type of content. Framing becomes problematic when it is systematically skewed (bias) or deliberately manipulative (propaganda).

Key points

  • Framing a protest primarily through images of confrontation rather than its scale and peaceful majority.
  • Framing a policy debate as a conflict between "the government" and "the people" rather than as a multi-stakeholder policy question.

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